Unlock Your Future in Canada with a Digital Marketing Diploma

Commerce: Digital Marketing Diploma

Credential: Diploma

Diplomas focus on a distinct
discipline and are intended
to give students a practical
education to develop greater

The Commerce: Digital Marketing Diploma program imparts essential knowledge to establish a strong foundation in digital marketing. Acquire techniques and theories that empower you for entry-level roles such as digital marketer or social media manager. Create search-engine optimized and user-friendly content with confidence.

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About This Program

Make the transition to becoming a post-secondary student by learning how to make the most out of your chosen post-secondary education. Topics include understanding different learning styles, goal setting, taking notes, and testing.

What You Will Learn:

  • Goal setting and development of your growth mindset.
  • The benefits of notetaking while reading.
  • What to do before taking a test.

The importance of being an effective communicator in business is more important than ever in the modern business world. Whether in person or via the web, chances are you will be called upon to give an oral presentation and how clearly you speak will go a long way to winning the hearts and minds of your potential clients. This course teaches how to create a compelling presentation that includes visual aids and how to prepare to present, act while delivering and answer questions that may come after.

What You Will Learn:

  • Identify different ways of communicating and the barriers to effective communication.
  • Recognize that body language is a useful tool to engage an audience.
  • Identify strategies and techniques for giving an effective presentation.

Microsoft’s email platform, Outlook is used by offices around the world. Through this program, students will learn to use the program’s file management system, how to edit text, format and print files received as part of incoming mail. These are some of the most common and most used functions of Outlook, ones used daily in an office environment.

What will you learn:

  • Setting up new email accounts.
  • Assigning categories to tag, label and group messages.
  • Use tracking options for messages.
  • Set up automatic replies.

The most popular word processing platform in the world for both Windows and Macintosh computers, having a working knowledge of this program is vital to securing an office position. Here you will learn to format and manipulate Word documents through a practical, hands-on approach.

What will you learn:

  • Inserting page numbers, reusable building blocks and hyperlinks.
  • How to use researcher and clipboard.
  • Using field documents.
  • Recording, saving, editing and running macro automated tasks.

Using a hands-on approach, students will learn the intricacies of creating a functional spreadsheet using Microsoft Excel. Learn through doing by employing skill-based simulations creates a working understanding of the platform’s complexity while teaching its core features. You will learn to input and format data and then create the formulas to shape that data into usable information. With the data housed within the spreadsheet you make; you will also learn to create a variety of different charts and graphs to best illustrate your findings. Like Word and Outlook, knowing how to use Excel is vital to securing a position in an office environment.

What will you learn:

  • Calculate totals using the quick analysis tool.
  • Build, edit and run queries.
  • Filter and sort data using auto fillers and slicers.
  • Adding, changing and forecasting values using Trendlines.

Improve your workplace behaviour and increase your performance output in this comprehensive course. Learn the importance of your on-the-job behaviour can affect your performance as well as those of your co-workers, teams and other groups you might encounter. Examine situational communication, cultural and personal indifferences, workplace politics and the effective outcomes that come from healthy communication in the workplace.

What You Will Learn:

  • Demonstrate objective knowledge and skill development.
  • Identify how biases create barriers to social perception.
  • Explain the difference between needs theories and process theories of motivation.
  • Explain how organizations can improve the quality of decisions through participation.

Working in business in the digital world can be challenging as the landscape seems to be constantly changing. There are, however, some concepts that never change; crucial functions that drive result-oriented outcomes. Learn such essential skills as effective project management, business networking skills, and marketplace business practices including the buying and selling of products and coordinating proper day-to-day workplace procedures.

What You Will Learn:

  • Define the basic concepts such as business, product and profit.
  • Assess some of the economic, legal, political, social, cultural and technological barriers to international business.
  • The advantages and disadvantages of sole proprietorship.
  • The demographic, technological and economic trends that affect the future of small business.

Using the core components that make up modern marketing, students explore what it takes to create a successful content marketing strategy. In doing so, you will develop your marketing skills for the modern age while continuing to use basic marketing principles and theories.

What You Will Learn:

  • The role of marketing as a function.
  • The increased importance of corporate social responsibility.
  • The evolution of common marketing practices.
  • Regulation and ethical considerations.

An introduction to the best and most current practices and the foundations that make up the current digital marketing environment. There is a focus on the best tools to properly navigate the complexities of digital marketing and how best to get your message across to the consumer. Learn why the language you use can affect your Search Engine Optimization (SEO) and where your business lands on a search engine page. Understand the economics of Pay-Per-Click (PPC) advertising, the reach of email marketing and more.

What You Will Learn:

  • Identify different goals and why they are essential.
  • Familiarize with SEO and PPC.
  • Distinguish between different social media channels and how they can be used for marketing purposes.
  • Understand the email marketing process.

Harness the power of social media platforms such as Twitter, Facebook, Instagram and Pinterest to help get your organization’s message across. Students learn to evaluate each platform’s reach and how they can be incorporated into any digital marketing strategy. Gain insight into the three ways using social media can be a viable and cost-effective marketing tool and how to design a successful social media marketing campaign.

What You Will Learn:

  • Familiarize with social media campaign goals and how to run an effective campaign.
  • How to use LinkedIn for personal and business purposes.
  • How platforms like Yelp and Pinterest can help you make data-driven decisions.

Now that you understand the power social media platforms can provide, you will need content to get them working for you. This course explores the many ways content creation can elevate your business profile in the digital world. Emphasis on the importance of Search Engine Optimization (SEO) and the use of keywords to increase your visibility and reach your target market or demographic.

What You Will Learn:

  • List important events in the evolution of the internet and their relevance today.
  • The different roles for SEO professionals.
  • Optimize a website’s on-page elements for maximum search results.
  • Conduct keyword research and lists for webpages.

An introductory course to the world of analytics and conversion rates. While it is always a good sign when your website is bringing in traffic, it is another if that traffic is not translating into sales. This becomes even more complex when you consider the different platforms and devices where people get their information. Students learn to take collected data and devise a marketing plan to convert visits into sales.

An introduction to marketing automation software designed to simplify a marketer’s day by handling time-consuming tasks. Through automation, you can send emails, post updates to a website or social media or send SMS text messages. This program teaches students to use the HubSpot Marketing Software.

What You Will Learn:

  • Landing pages, when and how to use them, how to make them and tips and tricks for optimization.
  • How to define your buyer’s journey and brainstorm content for each stage of the journey.
  • Develop content that initiates buyers to act.
  • Techniques on research and how to uncover an idea and expand on it as a team or individual.
  • Learn the basic types of social media content, development of a strategic plan and key factors that get the best results.

With a focus on the WordPress program for web design, students learn the subtle ways you can design a stylish and effective website for your business. And you learn by doing as you build a website from the bottom up. Lay the foundation for your website, build an e-commerce site, discover how to set up lead generations, fill your site with effective content., and learn about security and integration as well as the multimedia components that can be used.

What You Will Learn:

  • Familiarization with the project management basics and website planning process.
  • How to incorporate graphics, video and more on a website.
  • Be familiar with various business and geographic listing options available and how they can be utilized as online marketing tools.
  • How branded playlists on music streaming channels can be used as an effective form of marketing.

Reading online is very different from reading print. Even strong writers must master how to write content for the internet. Whether you are writing social media posts, a blog outlining your company’s latest developments, a script for a YouTube video or a simple marketing email, you need to know what styles will get your message across to your intended audience. Learn how to create optimized content, video storyboarding, scripting, and content promotion that create compelling narratives specifically designed for online readers and viewers.

What You Will Learn:

  • Write copy that is easy to read on a screen.
  • Identify client goals and audience needs.
  • Optimize copy but keep it sounding great.
  • Identify key differences in writing eNewsletters, Wikipedia pages and white papers.

Work hands-on to build the essential skills needed to succeed in today’s job market. Find opportunities by acquiring the important communication skills needed to thrive throughout the entire application process. Plan, write and complete a resume that will get noticed by employers, navigate the job market to find the right job for you and develop the presentation skills that will get you noticed above other candidates.

What You Will Learn:

  • Creating a strong resume and LinkedIn profile.
  • The AIDA (Awareness, Interest, Desire, and Action) approach to cover letters.
  • The sequence of job interviews.
  • Preparation for a job interview.

Program Objectives:

The Commerce: Digital Marketing Diploma introduces students to marketing products in the digital age. Gain a strong understanding of what is required to not only bring clients to your website but turn those visits into sales. Harness the power of social media as an inexpensive way to get your product into the collective consciousness of the consumer and keep it there with Top-of-mind awareness. Understand the different writing styles used for different creative outlets and how analytics are used to pinpoint your product’s target market.


All diploma courses have different grading systems. For most, it is a combination of homework, assignments, quizzes and exams.  Some course grading is 100% based on assignments or exams. 

  • Homework and Assignments – 30%
  • Review Quizzes – 30%
    These will test your comprehension of course materials following each section of the course.
  • Knowledge Assessments – 40%
    An overall assessment of the course material, may consist of one or more exams.
Average Duration

43 weeks at 20 hours per week.


All courses are taught in English.

Global Applications

Apply your new knowledge and skills around the World.

Textbook Included

World-class textbooks are available with no extra cost.

Transfer Credits

Module credits you have completed can be put towards a Diploma.

Program Textbooks

Below is a selection of textbooks students will use when taking this course. Our textbooks are painstakingly selected for their industry-standard content and authors who are considered leaders in their respective fields. 

Digital Marketing Fundamentals textbook cover.

Digital Marketing Fundamentals

The fundamentals of digital marketing provides students with a comprehensive introduction to the main elements and tools that digital marketers are using in the field today. Covering branding, audience, goal setting, domain names, content development, email marketing, project management, and budgeting. 

Social Media Marketing Strategies textbook cover.

Social Media Marketing Strategies

Covering all major social media platforms (Facebook, Twitter, LinkedIn, Instagram and more), this textbook looks at how marketers can incorporate these platforms into their digital strategies. It breaks down the three ways to use social media for personal use, business purposes, and advertising. Detailed course outlines and lesson plans streamline the curriculum, providing higher education instructors with everything they require to impart valuable information and strategies to their students. 

Search Engine Optimization Marketing textbook cover.

Search Engine Optimization Marketing

Written for both marketing students and professionals, this textbook & workbook is an in-depth guide to current industry best practices, creating and optimizing both on-page and off-page content, and delivering valuable insights and practical knowledge of various online marketing channels. By the end of this course, students will learn how to use SEO data to convert qualified leads into sales.


Shawn Moore: Moore started in the digital marketing industry when it was in its infancy in the late 1990s. He understands that digital marketing is constantly evolving and that through this text you will gain the knowledge to thrive.

Published by Canadian-based educational publisher Mujo, these texts give students a broad understanding of the always-evolving digital marketing landscape. Through these textbooks, you will learn how to harness the power of digital marketing and the key components that help get your organization’s message out not only on your site but across a wide range of platforms and devices.

The texts combine quality, easy-to-understand information with informative and descriptive graphics that will take you through the process of conceiving, designing and building a digital marketing presence. Each chapter takes you through the different processes for each element that goes into designing an effective and functional website.

Each chapter has easy-to-understand exercises and activities designed to help you develop a better understanding of the material being covered.

Build Job-ready Skills To Succeed in Canada

Take advantage of an increasing job market in Canada.


Job Postings

60,000 CAD*

Average salary

Job Opportunities

Digital Marketing Executive
Digital Marketing Manager
SEO Specialist
Social Media Manager
PPC Specialist
50,000 CAD
75,000 CAD
55,000 CAD
62,500 CAD
55,000 CAD


These statistics are from naukri.com from February, 2023 and may not represent current employment numbers.

Skills You Will Gain

  • SEO Writing

  • Marketing

  • Blog Writing

  • Analytics

  • Editing

  • WordPress

  • Accounting

  • Web Design

  • Excel

  • Marketing Automation

Enroll Now To Start Today

Commerce: Digital Marketing Diploma


All Taxes and Fees Included

Exclusive Benefits of a Sundance College Diploma

Sundance College Logo

Recognized Canadian Education
By completing this course, you will earn recognized Canadian educational credentials in this subject. Canadian post-secondary institutions are considered some of the best and most affordable academic institutions in the world.

Priority Support
All Sundance College students have access to priority technical support with regards to their online learning. 

Credits Transfer to all Sundance Colleges within Canada
All module credits are transferable. They may be used to complete all applicable Sundance College Diploma Programs.

Shareable Certificate upon completion
You can share your module on your LinkedIn profile, on printed resumes, CVs, or other documents.


Enrolling in a NeoCanada Diploma, MicroDiploma or Module course is easy. Simply follow these steps:

Step 1: Choose your program

For this, you can use the search tool on the top or access the program list in the main menu.

When you have found the listed programs that matches your expectations, click on the “Learn more” button. This will take you to the course description page.

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Once you have chosen your program, you will find the red ‘Enroll Now’ button at the top and bottom of the page. Clicking this button will take you to the payment page.

Step 3: Check out

Now, all that is left is for you to fill in your personal and payment information and click on “Place Order”.

Once submitted and your payment is confirmed, you will get confirmation of your transaction, and you can begin your course.

View the steps to enroll here.

Everything depends on your experience, location, industry, and the job market itself. According to Glassdoor, the average salary for a Digital Marketing Manager in the United States is around $77,000 per year, with some professionals earning as much as $125,000 per year or more. SEO Specialists can earn between $45,000 to $92,000 per year, while Social Media Managers can earn between $42,000 to $78,000 per year.

All commerce programs are highly sought-after credentials as so many jobs require business skills. Most companies have a core of management, human resources, marketing, finance, and accounting personnel.

With more and more consumers turning to the internet to research products and services, businesses need to have a strong online presence in order to reach and engage with their target audience. Digital marketing positions are critical for businesses that want to succeed in today’s digital landscape. 

Online learning is user-centric. Students can study at their own pace, repeat assessments, and take breaks when needed. This helps students to balance their work, education, and family without feeling overwhelmed.

Online learning is accessible. Students only need a space to work with a connection to the internet. Anyone can turn their home into a classroom with Online Learning!

Online learning costs less. NeoCanada doesn’t have classrooms, so we can charge less for the exact same learning materials that are used in Canadian Colleges and Universities. Students also save money because they don’t have to pay for transportation between the classroom and their residences.

‘Four in five Canadian post-secondary students feel the COVID-19 pandemic has fundamentally changed their expectations of a higher education experience and want a tertiary education that matches their digital lifestyle, finds new poll research by KPMG in Canada.’

Absolutely! NeoCanada is always open; you can access your course materials in the morning, afternoon, or nighttime. This helps you schedule your learning in ways that work best for you, ensuring that you have the time to complete your studies.

Canada is known for its educational excellence. This is why Canada is one of the top education destinations in the world, with over 620,000 international students enrolled.

Canadian education is recognized and highly valued around the world; employers know that it’s an accomplishment to receive a credential from a Canadian Institution.

Graduates from Canadian post-secondary institutions have higher employability rates, making them more competitive in the job market both domestically and globally.

Diplomas focus on a distinct discipline and are intended to give students a practical education to develop greater knowledge. Graduates of Diploma Programs have proven themselves to be capable individuals and are highly valuable to employers.

  • Diplomas are comprised of 4-7 MicroDiplomas

MicroDiplomas are a section of a Diploma. They are intended for students who want to upgrade their skills or get a comprehensive education in a new subject.

  • MicroDiplomas are comprised of 2-4 courses.

Modules provide students with knowledge of a single subject and are an excellent way for students to try out online education and learn something new.

You get all the benefits of a Canadian education without the travel, lodging, or time spent away from home that traditional in-person Canadian schools incur on foreign learners. You can remain in your country with your friends, family, and support networks without interrupting your current job or lifestyle. 

NeoCanada provides educational services designed to assist students in improving their qualifications and credentials for potential immigration to Canada. Our courses are designed to educate and equip you with the necessary skills and knowledge to find employment once you arrive in Canada, but we do not guarantee any specific immigration outcomes.

NeoCanada is not an immigration consulting firm or an immigration service provider. We do not provide legal advice, immigration advice, or assistance in the immigration application process. Our services are solely focused on education and skill enhancement.

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